Health-tech B2B Marketing Services

You need a plan to achieve your growth goals. We can create and execute comprehensive multi-year strategic and short-range tactical plans so you can confidently measure success and iterate along the way.

Market launches begin where development leaves off. We create 360-degree go-to-market strategies – market sizing, segmentation, positioning, pricing, channels, and everywhere in between – that prepare you to transform healthcare.

Your company's brand personifies your mission and purpose, culture, products and services, employees and partners, and more. Don't leave brand building to chance. We strengthen brands to increase trust, affinity, loyalty, and recurring business.

Success is measured by the value you deliver to your customers. We craft powerful value propositions that excite target audiences about your unique health-tech offerings, spanning from initial acquisition to lifetime return on investment.

Healthcare transformation relies on industry collaboration. You need allies to promote and distribute your innovations. We can help identify and validate synergistic relationships with channel partners, strategic alliances, marketing affiliates, and influencers.

Instill confidence with peers, prospects and customers. Promote your unique point-of-view while sharing your passion, purpose, and expertise. We build thought leadership programs so you can get out there and share your inspiring story.

The larger the impact on an enterprise's bottom-line, the more likely that investing in your health-tech will require executive sign-off. With our help, you will cut through the noise and validate your unique offering for busy C-suite audiences.

By definition, innovations disrupt markets. Occasionally, a unicorn takes a market by storm. More often, markets needs to be nudged and nurtured to displace the industry's status quo. We can help you lay a foundation to challenge the market.

Publish or perish. A well-crafted growth strategy embraces the public and media to help spread the word. We liaise with industry media outlets to help you promote success stories about your innovations and company successes.

Content really is king. Your audience wants to consume information at their pace on their time. We create well-rounded content strategies tuned for the stages of the buyer's journey: awareness, consideration, and decision.

Markets are like rivers, always moving and changing – never stagnant. When launching a health-tech innovation, you need to be vigilant of the currents. We work with you to study market forces, navigate competitors and give you confidence.

Analysts shape markets. They influence buyers and investors alike. To be considered a player, emerging and established companies need to be included in analyst reports. We can get you noticed and ensure the best version of you is covered.

The healthcare community is rich with knowledgeable people eager to assist. Let us organize and manage your advisory board of like-minded professionals to validate your strategy, refine your innovations and explore market trends.

A well-developed focus group meeting is a valuable tool to deep-dive on a product or service, a marketing message or an industry topic. We organize and facilitate online and in-person sessions that uncover the insights you need to succeed. 

What are your customers saying about you to their peers? To your competitors? Health-tech companies need to deliver the best possible experience, everyday. We can create surveys and interview programs so you get the feedback you need to stay on top.