Health-Tech B2B Marketing
Fractional Growth Leadership
and Digital Marketing Services
Health-Tech B2B Marketing
Fractional Growth Leadership
and Digital Marketing Services
B2B Marketing Overview
Strategy
Positioning
Positioning
A successful strategy begins with a clear vision. We challenge you to articulate your goals and help you build the plan to achieve them.
- Go-to-market planning
- Strategic & tactical marketing plans
- Brand identity & awareness
- Portfolio gap assessments
- Business alliances & partnerships
Positioning
Positioning
Positioning
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill essential needs valued by non-clinical decision-makers.
- Thought leadership
- Content strategy
- Market development
- Media & public relations
- Persona-based messaging
- Digital and social marketing
Insights
Positioning
Insights
You need to know your market, but it's not as easy as it may appear. We help you gain deep insights into your business, customers, and competitors.
- Market intelligence
- Industry analyst relations
- Advisory boards
- Focus groups
- Pulse surveys
We SHARE YOUR PASSION TO TRANSFORM Healthcare
Telehealth
Artificial Intelligence
Digital Health
Propelled by the pandemic, virtual care models are transforming care delivery. Remote access to primary care, specialty consults, inpatient services, and behavioral health is more personal, connected, and effective than ever.
Digital Health
Artificial Intelligence
Digital Health
Smartphones, wearables, cloud computing, and IoT technology are ushering in the era of connected health. They empower patients with serious chronic diseases like diabetes and help the elderly to age in place.
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
Patient care is on the brink of reaping the benefits of continuous advancements in artificial intelligence. Areas of focus include more accurate diagnoses, evidence-based treatment, staffing shortages, and reduced clinician burnout.
Healthcare Consumerism
Healthcare Consumerism
Artificial Intelligence
More healthcare cost risk is shifting from payers to providers and patients through high-deductible health plans. This is giving rise to cost-conscious consumers who focus on the true value of healthcare services.
Enterprise Imaging
Healthcare Consumerism
Enterprise Imaging
Medical imaging now extends beyond the radiology and cardiology service lines. Hospital CIOs need enterprise-level strategies that include secure clinical content capture and exchange across health networks.
EHR Optimization
Healthcare Consumerism
Enterprise Imaging
Healthcare providers invest billions in electronic health records; however, physician adoption and satisfaction remain low. Improving access to unstructured data and interoperability with clinical systems are crucial priorities.