A vision without a strategy remains an illusion. – Lee Bolman
You need a plan to achieve your marketing goals. We develop and execute both comprehensive multi-year strategic and short-range tactical plans so you can confidently measure success and adjust along the way.
Market launches begin where development leaves off. We create 360-degree go-to-market strategies – market sizing, segmentation, positioning, pricing, channels and everywhere in between – that prepare you to transform healthcare.
Your company's brand personifies your vision and purpose, products and services, employees and partners, and more. Don't leave brand building to chance. We strengthen brands to increase trust, affinity, loyalty and recurring business.
Success is measured by the value you deliver to your customers. We craft powerful value propositions that excite target audiences about your unique health-tech offerings, spanning from initial acquisition to lifetime return-on-investment.
Healthcare transformation relies on industry collaboration. Need allies to promote and distribute your innovations? We can identify and validate synergistic relationships with channel partners, marketing affiliates and influencers.
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do. – Michael Porter
Instill confidence with peers, prospects and customers. Promote your unique point-of-view while sharing your passion, purpose and expertise. We build thought leadership programs so you can get out there and tell your inspiring story.
The larger the impact on an enterprise's bottom-line, the more likely that health-tech investments will require executive sign-off. With our help, you will cut through the noise and share your unique offering with busy C-suite audiences.
By definition, innovations disrupt markets. Occasionally, a unicorn takes a market by storm. More often, markets needs to be nudged and nurtured to displace the industry's status quo. We can help you lay a foundation to challenge the market.
Publish or perish. A well-crafted marketing strategy embraces the public and media to help spread the word. We liaise with industry media outlets to help you promote success stories about your innovations and company milestones.
Content really is king. Your audience wants to consume information at their pace on their time. We create well-rounded content strategies tuned for the stages of the buyer's journey: awareness, consideration and decision.
However beautiful the strategy, you should occasionally look at the results. – Sir Winston Churchill
Markets are like rivers, always moving and changing – never stagnant. When launching a health-tech innovation, you need to be vigilant of the currents. We work with you to study market forces, navigate competitors and give you confidence.
Analysts shape markets. They influence buyers and investors alike. To be considered a player, emerging and established companies need to be included in analyst reports. We can get you noticed and ensure the best version of you is covered.
The healthcare community is rich with knowledgeable people eager to assist. Let us organize and manage your advisory board of like-minded professionals to validate your strategy, refine your innovations and explore market trends.
A well-developed focus group meeting is a valuable tool to deep-dive on a product or service, a marketing message or an industry topic. We organize and facilitate online and in-person sessions that uncover the insights you need to succeed.
What are your customers saying about you to their peers? To your competitors? Health-tech companies need to deliver the best possible service, everyday. We can create surveys and interview programs so you get the feedback you need to stay on top.
There's nothing like a looming industry event to get your adrenaline pumping! You've been waiting for this all year. Are you ready for showtime? We can help you put on your best first impression – even if it's virtual.