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+1 203-500-4659

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  • Contact Us

Health-tech Business Marketing Services

Vision & strategy

Strategy; chessboard with king surrounded by opponent's pawns

A vision without a strategy remains an illusion. – Lee Bolman

Marketing Plans

You need a plan to achieve your marketing goals. We develop and execute both comprehensive multi-year strategic and short-range tactical plans so you can confidently measure success and adjust along the way.

Go-to-Market Strategy

Market launches begin where development leaves off. We create 360-degree go-to-market strategies – market sizing, segmentation, positioning, pricing, channels and everywhere in between – that prepare you to transform healthcare.

Brand Building

Your company's brand personifies your vision and purpose, products and services, employees and partners, and more. Don't leave brand building to chance. We strengthen brands to increase trust, affinity, loyalty and recurring business.

Value Propositions

Success is measured by the value you deliver to your customers. We craft powerful value propositions that excite target audiences about your unique health-tech offerings, spanning from initial acquisition to lifetime return-on-investment.

Strategic Alliances & Partnerships

Healthcare transformation relies on industry collaboration. Need allies to promote and distribute your innovations? We can identify and validate synergistic relationships with channel partners, marketing affiliates and influencers.

Differentiated Positioning

List of marketing functions

Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do. – Michael Porter

Thought Leadership

Instill confidence with peers, prospects and customers. Promote your unique point-of-view while sharing your passion, purpose and expertise. We build thought leadership programs so you can get out there and tell your inspiring story. 

Executive Communications

The larger the impact on an enterprise's bottom-line, the more likely that health-tech investments will require executive sign-off. With our help, you will cut through the noise and share your unique offering with busy C-suite audiences.

Market Development

By definition, innovations disrupt markets. Occasionally, a unicorn takes a market by storm. More often, markets needs to be nudged and nurtured to displace the industry's status quo. We can help you lay a foundation to challenge the market.

Media & Public Relations

Publish or perish. A well-crafted marketing strategy embraces the public and media to help spread the word. We liaise with industry media outlets to help you promote success stories about your innovations and company milestones.

Content Strategy

Content really is king. Your audience wants to consume information at their pace on their time. We create well-rounded content strategies tuned for the stages of the buyer's journey: awareness, consideration and decision.

Market Insights

Capturing insights; man looking at futuristic digital dashboard of data

However beautiful the strategy, you should occasionally look at the results. – Sir Winston Churchill

Market Intelligence

Markets are like rivers, always moving and changing – never stagnant. When launching a health-tech innovation, you need to be vigilant of the currents. We work with you to study market forces, navigate competitors and give you confidence.

Industry Analyst Relations

Analysts shape markets. They influence buyers and investors alike. To be considered a player, emerging and established companies need to be included in analyst reports. We can get you noticed and ensure the best version of you is covered.

Advisory Boards

The healthcare community is rich with knowledgeable people eager to assist. Let us organize and manage your advisory board of like-minded professionals to validate your strategy, refine your innovations and explore market trends.

Focus Groups

A well-developed focus group meeting is a valuable tool to deep-dive on a product or service, a marketing message or an industry topic. We organize and facilitate online and in-person sessions that uncover the insights you need to succeed. 

Customer Feedback

What are your customers saying about you to their peers? To your competitors? Health-tech companies need to deliver the best possible service, everyday. We can create surveys and interview programs so you get the feedback you need to stay on top.

Now Supporting In-Person and Virtual Conferences

Virtual Event Marketing

There's nothing like a looming industry event to get your adrenaline  pumping! You've been waiting for this all year. Are you ready for showtime? We can help you put on your best first impression – even if it's virtual.

Let's talk

Our Expanding Marketing Network

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Let's transform healthcare together!

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Mercury HealthTech Collaterals

More information about Mercury HealthTech to download, review and share:

Mercury HealthTech Intro Flyer (pdf)

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Mercury HealthTech LLC

Oxford, Connecticut, United States

(203) 500-4659

Copyright © 2019-2022 Mercury HealthTech LLC - All Rights Reserved.

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