Business Marketing Overview
Strategy
Positioning
Positioning
A successful strategy starts with a strong vision. First, we challenge you to clearly articulate your aspirations. We then help you build the strategy that takes you there.
Go-to-market strategies
Strategic & tactical marketing plans
Brand identity & awareness
Portfolio gap assessments
Business alliances & partnerships
Positioning
Positioning
Positioning
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.
Thought leadership
Content and communications
Market development
Media & public relations
Persona-based messaging
Digital and social marketing
Insights
Positioning
Insights
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.Thought leadershipContent and communicationsMarket developmentMedia & public relationsPersona-based messagingDigital and social marketing
Great Companies We Serve
We Want to Help You Transform Healthcare
Enterprise Imaging
Healthcare Consumerism
Enterprise Imaging
Medical imaging now extends beyond the radiology and cardiology service lines. Hospital CIOs need enterprise-level strategies that include secure clinical content capture and exchange across health networks.
Digital Health
Healthcare Consumerism
Enterprise Imaging
Smartphones, wearables, cloud computing and IoT technology are ushering in the era of connected health, empowering patients with serious chronic diseases like diabetes and helping the elderly to age-in-place.
Healthcare Consumerism
Healthcare Consumerism
Healthcare Consumerism
More risk in healthcare cost is shifting from payers to providers and patients through high-deductible health plans, giving rise to cost-conscious consumers who are focused on the true value of healthcare services.
AI & Machine Learning
AI & Machine Learning
Healthcare Consumerism
Patient care will drastically benefit from ongoing advancements in machine intelligence. More accurate diagnoses, evidence-based treatment modeling and reduced physician burnout are just a few early promises.
Precision Medicine
AI & Machine Learning
Precision Medicine
Advanced DNA sequencing and genomics help doctors personalize care for patients with cancer and other life-threatening diseases by combining imaging, molecular diagnostics and analytics to determine ideal therapies.
EHR Optimization
AI & Machine Learning
Precision Medicine
Healthcare providers invest billions in electronic health records, yet physician adoption and satisfaction are still too low. Improving access to unstructured data and interoperability with clinical systems are key priorities.