Mercury HealthTech serves emerging and established companies creating and innovating healthcare technology with comprehensive business development and strategic marketing services.
We bring extensive corporate B2B marketing leadership expertise – backed by a network of creative agencies, digital specialists, industry analysts, market researchers and tech consultants – to direct and execute our clients' growth marketing initiatives.
We have decades of healthcare fluency and offer flexible engagement models that meet your needs and fit your budget:
A successful strategy starts with a strong vision. First, we challenge you to clearly articulate your aspirations. We then help you build the strategy that takes you there.
Strategic & tactical marketing plans
Brand identity & awareness
Portfolio gap assessments
Business alliances & partnerships
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.
Content and communications
Media & public relations
Digital and social marketing
Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.Thought leadershipContent and communicationsMarket developmentMedia & public relationsPersona-based messagingDigital and social marketing
These are exciting times as healthcare becomes more connected, effective and personal. Digital technologies and medical breakthroughs offer amazing promise – empowering patients, expanding access to high-quality care, improving outcomes and driving down costs.
Hospitals, payers and providers are merging and evolving, redefining patients as consumers, managing populations and grappling with ever-tightening budgets. Health-tech innovators need to cut through the noise to attract the attention of a very busy audience.
Value is in the eye of the beholder. Healthcare providers are under intense scrutiny to lower costs and justify all investments. Advanced technologies can offer solutions: speeding time to diagnose and treat patients more effectively while increasing operational efficiency.
Medical imaging now extends beyond the radiology and cardiology service lines. Hospital CIOs need enterprise-level strategies that include secure clinical content capture and exchange across health networks.
Smartphones, wearables, cloud computing and IoT technology are ushering in the era of connected health, empowering patients with serious chronic diseases like diabetes and helping the elderly to age-in-place.
More risk in healthcare cost is shifting from payers to providers and patients through high-deductible health plans, giving rise to cost-conscious consumers who are focused on the true value of healthcare services.
Patient care will drastically benefit from ongoing advancements in machine intelligence. More accurate diagnoses, evidence-based treatment modeling and reduced physician burnout are just a few early promises.
Advanced DNA sequencing and genomics help doctors personalize care for patients with cancer and other life-threatening diseases by combining imaging, molecular diagnostics and analytics to determine ideal therapies.
Healthcare providers invest billions in electronic health records, yet physician adoption and satisfaction are still too low. Improving access to unstructured data and interoperability with clinical systems are key priorities.