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Health-Tech Business Marketing

Health-Tech Business MarketingHealth-Tech Business MarketingHealth-Tech Business Marketing

Strategy | Positioning | Insights

Book Your Free Consult

Health-Tech Business Marketing

Health-Tech Business MarketingHealth-Tech Business MarketingHealth-Tech Business Marketing

Strategy | Positioning | Insights

Book Your Free Consult

Welcome Innovators

HealthTech Business Marketing

Mercury HealthTech serves emerging and established companies creating and innovating healthcare technology with comprehensive business development and strategic marketing services.


We bring extensive corporate B2B marketing leadership expertise – backed by a network of creative agencies, digital specialists, industry analysts, market researchers and tech consultants – to direct and execute our clients' growth marketing initiatives.


We have decades of healthcare fluency and offer flexible engagement models that meet your needs and fit your budget:

  • Fractional Leadership. Retainer-based hands on marketing function for ongoing assignments; an essential extension of your management team
  • Goal-oriented Assignments. Go-to-market plans, websites, market research, content strategy, media campaigns, demand generation and other results-driven projects
  • Expert Advisory. Immersive consult sessions that help you define market opportunities, determine market segments, validate assumptions and much more

Let's Talk

Business Marketing Overview

Strategy

Positioning

Positioning

Physician looking at sunset, contemplating his vision for the future of healthcare

A successful strategy starts with a strong vision. First, we challenge you to clearly articulate your aspirations. We then help you build the strategy that takes you there.

Go-to-market strategies

Strategic & tactical marketing plans

Brand identity & awareness

Portfolio gap assessments

Business alliances & partnerships

Positioning

Positioning

Positioning

Marketing differentiation; one company stands out with a smile face while four competitors have sad faces because they are all doing the same thing.

Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.

Thought leadership

Content and communications

Market development

Media & public relations

Persona-based messaging

Digital and social marketing

Insights

Positioning

Insights

Interviewing a physician for insights

Uniquely differentiating your offering is crucial. Health-tech solutions must fulfill vital needs that are valued by non-technical key decision makers.Thought leadershipContent and communicationsMarket developmentMedia & public relationsPersona-based messagingDigital and social marketing

Great Companies We Serve

Let's stay connected!

Market Opportunities are Knocking

Healthcare's digital frontier

Healthcare's digital frontier

Healthcare's digital frontier

These are exciting times as healthcare becomes more connected, effective and personal. Digital technologies and medical breakthroughs offer amazing promise – empowering patients, expanding access to high-quality care, improving outcomes and driving down costs.

Changing healthcare landscape

Healthcare's digital frontier

Healthcare's digital frontier

Hospitals, payers and providers are merging and evolving, redefining patients as consumers, managing populations and grappling with ever-tightening budgets. Health-tech innovators need to cut through the noise to attract the attention of a very busy audience.

Shift to value-based care

Healthcare's digital frontier

Shift to value-based care

Value is in the eye of the beholder. Healthcare providers are under intense scrutiny to lower costs and justify all investments. Advanced technologies can offer solutions: speeding time to diagnose and treat patients more effectively while increasing operational efficiency. 

We Want to Help You Transform Healthcare

Enterprise Imaging

Healthcare Consumerism

Enterprise Imaging

Physician reviewing several medical images about a patient

Medical imaging now extends beyond the radiology and cardiology service lines. Hospital CIOs need enterprise-level strategies that include secure clinical content capture and exchange across health networks.

Digital Health

Healthcare Consumerism

Enterprise Imaging

Smartwatch with heart monitoring capabilities

Smartphones, wearables, cloud computing and IoT technology are ushering in the era of connected health, empowering patients with serious chronic diseases like diabetes and helping the elderly to age-in-place.

Healthcare Consumerism

Healthcare Consumerism

Healthcare Consumerism

Healthcare consumerism; image of heart in a shopping cart

More risk in healthcare cost is shifting from payers to providers and patients through high-deductible health plans, giving rise to cost-conscious consumers who are focused on the true value of healthcare services.

AI & Machine Learning

AI & Machine Learning

Healthcare Consumerism

Artificial intelligence (AI) medical ecosystem

Patient care will drastically benefit from ongoing advancements in machine intelligence. More accurate diagnoses, evidence-based treatment modeling and reduced physician burnout are just a few early promises.

Precision Medicine

AI & Machine Learning

Precision Medicine

DNA visualization

Advanced DNA sequencing and genomics help doctors personalize care for patients with cancer and other life-threatening diseases by combining imaging, molecular diagnostics and analytics to determine ideal therapies.

EHR Optimization

AI & Machine Learning

Precision Medicine

Electronic health records, digital health records displayed on mobile device, tablet

Healthcare providers invest billions in electronic health records, yet physician adoption and satisfaction are still too low. Improving access to unstructured data and interoperability with clinical systems are key priorities.

Mercury HealthTech LLC

Oxford, Connecticut, United States

(203) 500-4659

Copyright © 2019-2022 Mercury HealthTech LLC - All Rights Reserved.

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