Mercury HealthTech was founded in early 2019 in response to a simple question: How to channel more than 30 years of healthcare business and marketing expertise to continue fueling a passion to accelerate the industry’s transformation?
Our world is at the edge of an exciting new era of connected health and care, driven by incredible digital innovations: advanced imaging and precision medicine, artificial intelligence (AI) and machine learning, mobile apps and wearables, virtual clinics and alternate care settings, workflow standardization and automation, to list but a few notables.
Mercury HealthTech is your flexible strategic marketing resource. We are a young company with deep health-tech roots. We are an extension of your organization, partnering with your leadership team and staff to intimately understand your business aspirations, goals and needs. We have the experience you need to take on broad, strategic initiatives that move your business to the next level. We also have agility to focus on tangible, results-driven deliverables: prepping for a conference, supporting a product launch, enhancing website content, organizing an advisory board, conducting a focus group, and much more.
We can help you manage creative agency engagements. It takes a lot of effort to ramp-up a creative team, conduct fruitful ideation sessions, deliver timely reviews of content, manage projects and budgets. We can do the heavy lifting for you. We speak the language. If needed, we can connect you with brilliant boutique agencies.
We can help with your digital marketing initiatives as well. Digital is revolutionizing marketing but the needs in healthcare are very different than for other B2B and consumer markets. Need a new website? Looking to run a targeted email campaign? Writing a blog? Interested in SEO, web advertising and retargeting? Want to step up your social media presence? Let us be your Sherpa to collaborate with digital marketing experts and maximize results.
Our mission is to help transform healthcare through technology. We work with passionate health-tech innovators whom entrust us to help promote their offerings. We can tailor our services and pricing to fit any budget.
Our unique approach is to support your business strategy through intelligent marketing services. Talk to us today about how we can help enhance your brand, position your solutions and discover the insights you need to succeed.
Mercury HealthTech was founded by Bryan Schnepf, a business and marketing executive with more than 30 years of progressive healthcare technology experience. Bryan is passionate about the industry’s digital transformation and established Mercury HealthTech to help health-tech innovators succeed by sharing knowledge, energy and expertise. He also conducts industry consultations and freelances with industry media on healthcare IT custom content projects. Before starting his own company, Bryan held numerous global and regional leadership roles with small, mid-sized and multi-national corporations.
Most recently, Bryan directed solutions marketing efforts for Hyland Software's healthcare business. He collaborated with executives and colleagues in corporate marketing and product management to refresh the business program's strategic vision and expand Hyland’s brand awareness in the healthcare vertical. Bryan also led product marketing activities for the company's enterprise imaging portfolio, consisting of its Acuo vendor-neutral archive, NilRead universal viewer, PACSgear connectivity suite and ImageNext intelligent worklist.
Prior to Hyland, Bryan enjoyed more than 18 years with Philips Healthcare, where he accumulated extensive global business experience with medical devices, imaging modalities, healthcare IT and professional services. He made significant contributions to the groundwork and growth of market-leading Philips brands, including the IntelliSpace clinical informatics portfolio (PACS, VNA, CVIS, AV) and HealthSuite digital health platform. At Philips, Bryan also honed strong leadership skills through direct management of upstream and downstream marketing colleagues, cross-functional workgroup collaborations and influential direct contributor roles on business leadership teams.
Bryan’s healthcare career began at Konica Medical Imaging (now Konica Minolta Healthcare Americas). After successfully pursuing several regional product management roles, Bryan was chosen to take the reins and champion NetStar, the company’s start-up initiative of digital image management solutions. That pivotal position helped build experience with strategic partner alliances, vendor contracting, trademark law, regulatory compliance and more.
Bryan is fluent in digital health, imaging IT (PACS, VNA, CVIS, enterprise imaging), clinical content management, health clouds, EHR interoperability, tele-health, medical devices and capital equipment. He has comprehensive knowledge of many clinical service lines, including radiology, cardiology and oncology. Bryan is also astutely aware of the industry's shift to value-based accountable care, population health and patient empowerment.
Bryan graduated with honors from the University of Phoenix, earning a Bachelor of Science degree in Business Marketing. He also completed coursework in engineering, natural and computer sciences and business management at Stony Brook University and Pace University in New York.